1. SOCIAL MEDIA

With the rise of social media over the past 10 years, the entire way dj’s communicate with their audiences has changed. It’s not just about your set on a Saturday night, it’s about your engagement with your fans and followers. From Soundcloud & Twitter to Facebook and Instagram, your audience is watching and taking in your experience long after your set is over.

Your logo is the one true graphic that you can utilize over and over again across all of these mediums. It’s the fundamental piece of the online puzzle.

2. THE WORLD IS WATCHING

The Internet has completely dissolved the barriers local dj’s once faced. Your potential audience is massive and you can gain fans from the farthest reaches of the globe. This means that from the moment you first put up your Facebook DJ page your journey has begun. The same attention to detail that you put into your live experience should also go into your “off the decks” experience.

This is your opportunity to leverage the power of visual stimulation. Say something with your logo that matches the energy and creativity behind your music. Your logo is an extension of your experience and definitely don’t take it’s power for granted. Consistency here is key. A DJ’s logo that’s always changing or different on every social media page says something in itself, so make sure your message is consistent.

3. PROMOTERS

The whole process around promoting events has changed and it’s tied directly into the online world. A promoter who’s booked you for a show is looking for your brand to help push their own brand and ultimately provide the best experience for their audience both before the show as well as during.

Take a massive player like Shambhala Music Festival. This year for all of the dj’s playing that had their own logo, the fine folks behind the marketing produced individual graphics that each musician could use on their own social media profiles. This is about “cross promotion”. Promoters are looking to their performers to be an active participant in the marketing of their events. Not having the ability to help them with this endeavor ultimately changes your inherent value.

Most large scale events are also now utilizing video projection techniques and having a high quality logo goes a long way to boosting your chances of the promoter wanting to use it during your set on these screens. This in itself is a massive opportunity for your own exposure. Don’t be naive….there’s a ton of people in the audience who’ve got no idea who you are. This is a sure fire way to change that and the brand you put forth should match the quality and style of your musical experience.

So whether you choose to come up with your own or have someone like myself help you build it, hopefully this helps to provide some motivation to get one done up. Stay tuned to the blog as I’ll be putting up an article shortly on the fundamentals of creating a memorable brand for yourself. There’s more to it than opening up Photoshop and typing your name in your favorite font, trust me! Thanks for reading and as always, if you have any questions don’t hesitate to drop me a line: jai@zephyrstudios.ca

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Zephyr Studios really is a manifestation of my desire to forgo the corporate design world and follow my passion towards doing what I love for an industry and community that I’m passionate about. After pushing pixels on real estate websites and coming up with the “next best” marketing campaign for oil and gas giants, it was time to get back to my roots.

CREATIVITY IS MY EVERYTHING! It’s what fuels my music, my events and of course the designs that I come up with. Splitting myself between a world of passion and a world of drudgery wasn’t serving me at all. So here I am, ready to follow my dreams.

I’d like to think of myself as an open book. If you have questions or are curious about something….just ask. I’ll do my best to give you some feedback and direction if that’s what your looking for.

If you’ve got a project and you just want to get some pricing together be sure to use my handy, online estimate form.

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